The study "How to win during and after a Phone Number Database" carried out by WARC concludes that lowering our guard in the advertising field in times of crisis will slow down the growth of companies in the future and punish their market share. “Companies that lower investment by 50 percent in a year of crisis can take up to 2 years to recover the market share they lost. On the other hand, brands that increase exposure in a time of crisis can gain up to 3 times more Phone Number Database share in the first 2 years of recovery”, the report points out. A lesson from the 20's This is nothing new and the industry is called to understand what happened during the Great Phone Number Database of the 20's, when hundreds of companies decided to reduce their budgets to Phone Number Database more liquidity in the short term, but lost in other business indicators in the medium and short term.
This is explained by Mark Ritson, in his Phone Number Database Week column , who explains that those brands that reduce their advertising Phone Number Database budget during crises also see their sales decrease up to 3 years after the moment of conflict is overcome. “Relatively speaking, these companies actually underperformed even those that chose not to advertise,” Ritson notes. Phone Number Database , considering what happened in the Great Depression, the professor also indicates that those brands that increase their investments in advertising record significant gains in the Phone Number Database and long term.
At the time, as Ritson notes, “Companies that Phone Number Database ad spend by as much as 20 percent saw an average engagement gain of 0.5 percent , and those that increased beyond the 20 percent threshold saw average gains of 0.9 percent. hundred ”. 90 Phone Number Database drop Considering the result of more than 40 empirical studies on the impact of advertising on sales during and after all the recessions that followed the 1920s, the columnist indicates that “Phone Number Database companies tend to reduce advertising during a recession . This behavior Phone Number Database noise and increases the advertising effectiveness of any company you advertise.