Important part of their design, but this doesn’t mean Phone Number List that they’re the only important part. And like the visuals, when it comes to text, less is usually more. Keep your message short and to the point. Wordy copy can clutter up your ad, making Phone Number List your audience work harder to understand the message you’re trying to convey. And no one wants to have to work when they’re scrolling through their Instagram feed. The text you do Phone Number List include should be in a large, easy-to-read font. The majority of your audience will be glancing at your ad on a small screen. Make it as easy as possible for them to get your message.
Headspace ad 28% less sad Source: Instagram The text Phone Number List in this Headspace ad does everything it needs to and more. The placement of the text is integrated into the ad’s overall design, with the well-proportioned text block almost basking Phone Number List in the sun’s warmth. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Start stopping thumbs and selling more today. Download now What’s more, the shapes of the geometric sans-serif font echo the simple shapes of the eyes and mouth in the accompanying illustration. Keep it consistent Any single ad you make will disappear quickly, but having a consistent visual identity that connects all your ads will help your company stick in users’ heads.
Kritik consistent color scheme and visual identity Phone Number List Source: Instagram The ads in this example aren’t identical, but they share key elements that make their style recognizable. Kritik creates a through-line in their social media presence with the Phone Number List color scheme and text formatting, as well as with the use of triangles. If this seems like a lot to keep track of, there are plenty of tools to show you how to design an Instagram ad with your Phone Number List company’s own distinctive style. One way is to use templates, which we’ll cover later in this article. Put your captions to work Your Instagram ad isn’t just a photo or video.