What is video content?
Video content is any content format that features or contains video. Common forms of video content include vlogs, GIFs, live videos, customer testimonials, recorded speeches, and webinars.
Why is video content marketing important?
Online video demand is surging.
Google reports that 60% of U.S. consumers would prefer to watch video on live TV.
Sixty percent of Americans prefer to watch video on live TV
The same Google report found that consumers aged 18-49 spend 74% more time on YouTube since 2015.
18 to 49 year olds spend the longest time on youtube
So, people working in digital Latest Mailing Database marketing are taking advantage of this trend.
Vidyard reports that the use of video in sales and customer conversations has increased by 93% since 2019 .
91% of businesses are maintaining or increasing their video content production budgets.
So if you want to start learning video content, this guide is just for you.
1. Choose a platform
Your first step is to figure out where to post your video content.
For example, here are some of the most popular video platforms you can use to post videos on:
So, before you pick a camera or choose a subject for your first video, figure out what platform your video will end up on.
Certain types of videos perform very well on certain platforms. The same video may fail on another platform.
Original unedited vlog style videos are perfect for Instagram Stories .
But the same video doesn't work on YouTube, where people expect videos to be retouched and edited.
The other way around: Using a professional video shot in a studio on Instagram as an Instagram Story would be considered unnatural.
So, the success or failure of video content depends on how it performs on each platform.
Every video platform can send thousands or even millions of views to your video.
Social platforms send viewers to your videos
But to do that, your video has to fit that social network perfectly.
How to know which platform to focus on?
Here are three things to consider:
Where is your target audience? Obviously, you need to focus on the platforms where your audience spends the most time. This way, your video content will be in front of potential customers.
Is the platform competitive ? If possible, choose a less competitive platform.
Ready to make a big splash on this platform? If your team likes to make great-looking videos, then you might want to focus on YouTube rather than a streaming-focused site like Twitch
2. Focus on pre-production
Now that you have chosen a platform, the next step is to plan your video production.
Planning is very important if you plan to create edited videos for YouTube or LinkedIn.
You need to script the video ahead of time. The script was then brought to the studio.
Before you even start filming, plan out the transitions, where the graphics will go in the video.
But even if you want your video to be natural, planning is still key.
In this case, your plan might be the topics you want to cover, and a few points you want to touch on. Or the plan can include a location where you want to shoot.
Sean Cannell, for example, created a planned and super engaging live streamer.
And because Sean took the time to plan the live content, it was much better than having a mess of live video all over the place.
3. Build your studio
Fear not, the studio is where you shoot your videos.
You can rent a professional studio that is billed by the hour. Or it could be your office. Your "studio" could even be your VLOG recording in the park.
Your studio doesn't need to be perfect or even very professional.
Just, before shooting, your studio needs to be ready.
Otherwise, the video may take 5-10 times as long to shoot and edit.
For example, let's say you're shooting a video about a business presentation outside.
You need to determine the location of the location in advance, as well as the photographer.
You also need to consider noise, traffic and lighting issues.
If you don't plan ahead, you may wait until you shoot to find out that this location is not suitable for shooting video.
Then you need to spend longer to find other shooting locations. This will slow down the video.
Therefore, you can observe the environment of the shooting location a few days before shooting to determine whether it meets the shooting requirements. If it does not meet the shooting requirements, you can change the location in time.
That way, your video shoots can continue to go as planned.
Studio shooting of the video, there are a few things to note:
Noise : This is a big factor. In many ways, the audio of your video is more important than the video clip itself. Because you can edit almost anything in the video. But editing audio is difficult. So, if you're shooting in an office, make sure the outside traffic noise doesn't get picked up by the microphone.
Lighting : Natural light looks great in camera. But this claim is not reliable. Make sure you have some lighting equipment you can use in cloudy conditions.
Reverb : Echoes are difficult to remove from a soundtrack. If you're recording video somewhere with a lot of echo, bring some furniture and rugs. If the echo is really bad, consider using professional soundproofing materials.
4. Edit Videos for Interactions
Now that your video has been shot, the next step is to edit the video.
In addition to the obvious factors (like color correction), you also need to edit video content to maximize interactivity.
What kind of interaction to edit depends on where the video ends.
For customer testimonials on landing pages, the interaction can be form registration or making a purchase.
But for an IGTV video, the interaction is likes, views and comments.