Because both marketing approaches involve the internet, it only makes sense to fuse the two together and create a mobile, location-based marketing platform. That's a big buzzword but it's simply this.Present guests with a wi-fi splash page (one click access to the internet) that doesn't require guests to create an account or logi (with a username and password) because that's how free access works generally speaking and you want to be competitive with completely open access providers.
Once you have an opt-in subscriber, you have the instant ability to market to your very best prospects for future business - your past guests. As the saying goes, it's easier and cheaper to sell more to an existing customer than it to to acquire Phone Number List a new one. With regards to new customer acquisition, there are a number of large online hotspot directories where prospective wireless guests will go to find wireless hotspots within their geographic proximity. Most if not all of them are free to obtain a listing in. Once they've visited your location and hopefully opted into your email marketing newsletter and / or social media networks, you can pretty much bring them back on-demand by posting special offers etc.
What's great about email and to an even greater extent Facebook and Twitter is the concept of viral marketing which simply means, your existing customers bring you new customers at zero cost. it's the secret growth strategy behind most of the internet's most successful businesses like Facebook and Twitter. As it pertains to email, if your coupon / special offer is sufficiently interesting, your guest may feel compelled to forward it to a few of their friends. If that process were to continue, you would have the makings of a viral marketing chain reaction (think chain letters and pyramid schemes).