It's not human versus bot; it's human for the bot. HubSpot is working on its own chatbot for sales and marketing professionals, called Growthbot. Advertising Continue reading below Google will focus on updating its technology and ensuring that it is superior to competitors like Microsoft, Amazon and Facebook. For now, search marketers in 2017 should be aware of the results displayed by artificial intelligence while focusing on voice search optimization. Advancement of voice search for search marketing Voice search will be a huge leap forward in the state of search marketing in 2017. We realize that search engines are getting smarter and talking is easier than typing, especially when we need to be hands free. It's no surprise that Google is focusing on voice search and natural language processing.
During his keynote speech at fax list Google I/O in May, CEO Sundar Pichai noted that 20% of searches in the United States on the Google Android app are done via voice search. What does this mean for search marketing? Enterprises continue to look for ways to adopt this feature as more users adapt to using their voice for research. In May, Bing announced that a , and it's safe to say that number has increased and will continue to increase on both Google and Bing. Advertising Continue reading below It's been six years since Google Voice Search was announced. Since that announcement, speech recognition technology has improved to the point where search intent is much clearer.
You're asking a question that you need an immediate answer to, so think about how to leverage that data in 2017. Say, for example, you wanted to know who the New York Giants are playing next week. In today's instant age, would you go to the Google app or browser and type in your query? Or would you go to Siri, Cortana, Amazon Echo, or Google to ask them? We would ask them. That's what we got used to. They'll respond with something like, "The New York Giants will play (insert team) on Sunday at 1 p.m.." It is convenient. Digital assistants will advance even further throughout 2017, redefining the way we search. Look for natural language queries in analytics. Configure your pages to answer specific, in-depth questions.