Social media users will continue to demand to live vicariously through social media content delivered by brands and influencers. The question Photo Background Removing is, how are you going to create real, real-time experiences that make your subscribers feel like they're there? Several brands already do this well, including Birchbox, Sweetgreen, and Inspiralized. Each of these brands presents its products in an authentic, creative and interesting way. Birchbox's Facebook Live experience is one of my favorites to watch as they unbox their product (Birchbox, for those who don't know, is a curated monthly subscription box for men and women) and show what is the product and how to use it. Sweetgreen (a fast-casual restaurant on the East Coast) is the Photo Background Removing most creative when it comes to Snapchat. Recently, one of their stories featured a Sweetgreen customer sharing their favorite salad bowl.
Inspiralized is one of my favorite food bloggers (little bias!), but Ali really does an amazing job maintaining his social media accounts and really focuses Photo Background Removing on what his followers care about and what the channels are. Inspiralized uses Instagram Stories to focus more on the personal side of their life and business, while Snapchat focuses more on tutorials and products. When considering your social media strategies for 2017, pay attention to each platform and your followers. Why are they watching Facebook Live, Snapchat and Instagram Stories? Do you differentiate your accounts based on what interests your followers? Why are they following you? Consider Photo Background Removing conducting an analysis of your competitors on what they are doing on these platform products.
Advertising Continue reading below Lisa Buyer, speaker, author and Photo Background Removing consultant, The Buyer Group Buyer LisaIn 2017, social media marketers and brands are expected to do more in less time; short of performing miracles on social networks. I see the beginning of a new condition called social media stress syndrome. Everyone is looking for ROI and trying to stay on top of the constant change and introduction of new platforms, tactics, and tools. Live video, Snapchat (aka Crackchat), the growing complexity of Facebook, and the unknowns behind augmented and virtual reality will keep social media marketers up at night. Advertising Continue reading below Prioritization Brands will need to focus on the platforms most important to their audience and figure out how to make the Photo Background Removing most of them. Do an audit of top performers and weed out the suckers.