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rodela358868
Apr 06, 2022
In Welcome to the Forum
With the changes in the market environment, marketing concepts are also developing in a diversified direction. In the era of shortage, the market supply is short of demand, and marketing is mainly based on commodities, but now, the market is oversupplied, and marketing needs to be shifted to user-oriented. The article analyzes and discusses the development of marketing and shares it with you. Recently, I saw a point made by Ren Guanglin, chairman of Inner Mongolia Anda Convenience Store, in an interview with the Third Eye Retail reporter: I may have thought about how to sell a product to 1,000 people before, but now I have to start thinking. How to get the same person into the store 1000 times. In recent years, some researchers have talked about such a point job title email list of view a little more, but it is indeed rare for a business owner to talk about it and start taking action. Different market periods require different marketing concepts and marketing models. In the period of shortage, there is a marketing concept in the period of shortage, and in the period of great abundance of commodities, there is a need for a different marketing concept in this period. Essentially: There are two core elements of marketing—products and users. Either product-based marketing, or user-based marketing. In the era of shortage, commodities are scarce, and if there are commodities, there will be users. Therefore, commodity-based marketing is a marketing system formed in the era of shortage. The development of the market is gradually from the era of shortage to today's era of "great abundance" of commodities. In this process, marketing has continued the product-based marketing system. In today's era of great abundance of commodities, the market environment has undergone major changes, and commodities have changed from scarcity to great abundance. Judging from the general market environment, today, almost all commodity markets have become extremely rich market performances. Under such a market structure, the scarcity of the market is changing, gradually changing from the scarcity of goods to the scarcity of customers. Another very important element of change is the great abundance of terminal retail forms. Especially in the current Chinese retail market, both offline retail and online retail are showing a trend of rapid development. The retail form has shown a highly diversified development structure. The development of this diversified retail format has resulted in a serious diversion of customers. This has been very prominent in the market development in recent years. In recent years, the decline in customer flow in retail stores is a very common manifestation. In particular, some traditional retail formats have performed more seriously. Judging from the current development trend, passenger flow diversion and passenger flow decline is a long-term trend , and it can also be said to be an irreversible development trend. There will be more and more stores, and the innovation of various retail forms will become more and more active.
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