As Chief Digital and Strategy Officer of Ello, no day is the same. It is a constant juggle between the strategic, tactical and leadership needs required of the business. A huge focus of my day is ensuring my team and the people in the business have a platform to perform their roles to the best of their abilities, while giving them the direction and motivation to do so, should they need it. As I sit across multiple varied departments such as tech, data and marketing, it’s important to be adaptable and flexible during the day, whilst not taking my eye of the ball on the wider holistic strategy of the company. I could be in a board meeting one minute going through the P&L (profit and loss statement), a technical review meeting looking at our technology solution the next and then a social and PR meeting looking at our brand strategy, so it certainly keeps me on my toes!
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
I always try to allow myself some “thinking/innovation time” each day, which gives me dedicated time for reflection – not an easy feat within such a fast-paced business! It is however so important to keep your brain and body fed throughout the day, so I’m always mindful of eating well, staying hydrated and lots of coffee!
What has been the biggest achievement in your time at Ello so far?
We embarked on a multimillion-pound digital transformation project, to allow future scalable growth for the business. This project [spanned] a three-year period and came to fruition earlier this year. This was completed whilst navigating through a pandemic and I’m proud to say we delivered ahead of schedule, after a momentous push from the team whose hard work was humbling to witness. It would be remiss of me to not mention the way in which the business conducted itself and pivoted during the pandemic, which was also an amazing achievement to see – considering that hospitality was completely shut during the pandemic, and really is the heart of our business.14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19