In addition to this, they needed a qualification system that would allow them to filter out the real potential students and thus increase the percentage of students enrolled. They had several challenges or problems: difficulty in B2c Email List measuring the roi of your educational marketing strategies. Increase traffic and potential customers. Difficulty filtering leads and sending real potential customers or students to sales. They were B2c Email List independently testing tools and using excel spreadsheets to export google analytics data to learn where their traffic was coming from.
Ultimately, this B2c Email List would allow them to understand where their traffic was coming from and how to interpret the data to improve their educational marketing strategies. But due to the individuality of their tools, it was B2c Email List very b2c email list difficult for them to follow the tracks of their potential clients and also filter them to give them the appropriate treatment. Due to the impossibility of truly recognizing what the results were, another problem came upon them: the impossibility of knowing the profitability of their actions.
It was then that they B2c Email List decided to apply inbound marketing; produce content, refine your buyer persona, and use marketing automation to deliver targeted content and nurture your leads marketing automation B2c Email List brought them an extra benefit, and that is that they were able to know the preferences of their different audiences: “for example, prospects in the us and canada prefer to receive text messages and emails before being contacted by phone. However, prospects from the middle east and africa would prefer to receive a phone call first. With workflows, we can make sure everyone gets the optimal experience.”