SEO is a long-term strategy. It takes time to build authority and reputation, and spam tricks that work for a short time are eventually devalued by search engines. However, we found a strategy that delivered results relatively quickly and proved particularly effective in the B2B space. Some Shadow Making of our best projects have seen almost double growth in traffic: Unsurprisingly, this traffic growth matches our efforts to secure links. Here's a look at trends for Shadow Making referencing domains to the site above (via Ahrefs): Of course, seeing a case study where links helped increase traffic isn't earth-shattering. But I want to share the strategies we used to achieve these results so you can experience them on your own site.
Our strategy included: analyze competitive content. expand Shadow Making topics to create linkable items. create targeted pages and resources. identify opportunities for hyper-relevant and linkable content. These were the four cornerstones of our process. To better demonstrate these strategies, I will refer to a hypothetical example throughout the article. Since our project was in the B2B space, I choose a B2B brand for my example: Absorb LMS, a learning management Shadow Making system for training employees (not a client). Without further ado, let's dive into the process we used to increase traffic in the B2B industry by 192% in about five months. Competitor content and page analysis We started by looking at what was working for our clients' competitors.
Especially if you operate in a very niche category in the space. B2B. As a reminder, our strategy involved: Competitive Content Analysis : Analyze the top performing Shadow Making pages on competitor sites to identify potential content opportunities. Expanding topic groups : Expand topics when creating linkable assets to expand the reach of those assets Shadow Making and target broader markets. Building Strategic Pages and Assets : Build premium pages that target hyper-relevant terms and traffic. Identify opportunities for hyper-relevant and linkable content : Look for situations where high search volume intersects with highly relevant topics to secure a large number of links and capture qualified traffic.