Pressor ABOUT THE AUTHORS Author's profile picture Ines Bahr Ines is Senior Content Analyst for Capterra. Specialized in studies and digitization tips for SMEs. Master's degree in Media and Communication lives in Barcelona. Author's profile picture Andrew Conrad Andrew is a senior writer for Capterra. Associated Software IT project management software Project tracking software Task management tools workflow management systems time recording systems Similar articles The burn-down chart in Excel - An efficient tool for agile teams The Best Slack Alternatives for Small Businesses The ultimate guide to agile software development.
The history of project management and a look into the future lightweight project management tools and methods follow us More sales thanks to marketing automation Published on December th by Ines Bahr and Samantha Bonanno How well are the strategies for sales and marketing automation aligned The right software can be the Specific Database key to the solution. header more sales marketing automation Marketing and sales teams are constantly faced with the challenge of proving that they are really worth their money after all unlike production they only generate profits indirectly.
Leads have become a fixed measure of this. In many companies sales and marketing automation are understood as two completely separate areas with completely independent goals. Of course on the one hand it cannot be denied that there are fundamental differences between the two and that the respective automation strategies should also reflect these differences. On the other hand it is also true that sales and marketing have to pull together in order to generate really good leads. Typical lead conversion rates range from to . Conversely this means that at least of your leads will never generate any sales. According to Hubspot the most common cause of these performance issues is poor lead nurturing.