For this, it must correspond to the values of your brand and transcribe them. It should not change at all depending on the pages that the user visits. Keep in mind that everything you put on your site represents your brand. So, stay sober and close to your values rather than putting on everything because "it's trendy". Here, you risk losing yourself, but also losing your traffic. However, as said earlier, to put too many things, the user will waste time searching and will leave your site. Keep in mind that a design that is faithful to your brand reinforces memorability. And especially the loading speed Considered a positioning criterion by Google.
A slow site will please neither the latter nor your visitors. According to Google , 53% of mobile visitors leave a website if it takes more than 3 seconds to load. So you fax list understand how essential it is to reduce the loading speed of your website for the happiness of your statistics. And this goes through the weight of your images or the AMP format to optimize loading on mobile. Also, while Google doesn't like slow sites , it does reward fast sites. Optimize the loading speed in web design to improve your SEO To conclude.
As you will have understood, a powerful SEO combined with a worked web design is the key to a successful positioning in Google. Responsive and clean design, reduced loading speed, visual consistency, so many web design elements that will help you improve your natural referencing. Because carrying out all these steps can surely scare you, our natural referencing and web design consultants can help you in their realization. Do not hesitate to contact them and present your project to them.