As age, income, location, gender and what someone was interested in last week. Aim for variables that have nothing to do with a person. What is someone reading right now and in what context? On which domain? And on what kind of device? On what day and at what time? Also read: Content without consent: who needs cookies? Ster advertising successfully tested this at the NPO. This works so well that NPO has now completely got rid of cookies . And also take a look at the NOS site: no consent question to be seen. Omroep Gelderland takes a different approach and gives a clear option to refuse everything. Now you often hear that an NPO or NOS.
Can more easily realize a consent request Whatsapp list because they are major players, advertisers cannot ignore it. But we are convinced that you do not need a very strong national domain to be able to handle the consent question. We also see the successes at regional and local level. The solution also works for small publishers and publishers who do not bring news, but other content. At regional level: consent and no consent The Regional Public Broadcasters (RPO) naturally have a regional focus. Here you can see that the national advertisements on the sites have a hybrid strategy: 'consent' and 'no consent'. Does an advertiser want to be present online in a certain part of the Netherlands?
Then look at location targeting with consent and without consent at the domain someone is visiting. That approach appears to work well, ads without consent have the same rate as those with. Local level Good examples can also be found at local publishers that prove that cookie-free advertising works. The North Holland Rodi Media brings local online news. The 20% 'no consent' there is, among other things, filled by advertisers who have a larger reach on their wish list and who like to be associated with relevant content, apart from sophisticated targeting. Content focus A hybrid strategy also applies on platforms such as Startpagina and Mamaplaats.